Brand and Identity development
Product positioning and launch
Corporate materials
Branding is the foundation upon which a product or service is built. It's the process of creating an identity for an inanimate entity, so that consumers unwittingly deliver a subconscious response:
A) Recognition
B) Desire
C) Acquire
Mason Communications can help you find out just what it is that makes you different from your competition, and how that can help you live in the minds and hearts of customers long after they’ve turned the page on your print ad or changed stations after your radio spot.
Mason Communications branding services include:
RESEARCH & STRATEGY
Customer, Internal, Industry; strategic business & brand development
CORPORATE IDENTITY
Naming, Mission, Identity Package [logo, letterhead, business cards, marketing materials, signage]
POSITIONING
Develop unique selling proposition (and brand personality) that causes target customers to seek out your product or serviceDevelop and implement initial program coordinating brand attributes and re-educating employees and customers; Develop and implement brand standards book
BRAND STANDARDS
Develop and implement initial program coordinating brand attributes and re-educating employees and customers; Develop and implement brand standards book
PROGRAMS & MANAGEMENT
Manage external and internal brand communications; Develop re-invigoration program