Katie, Mike, Paula:
Here are two ideas for the Contemporary "Movie Trailer" promotional Video. The first is a more direct approach, with a "straight-to-the-point" creative approach that uses text and then images or video from past Contemporary jobs. The second video is a classic "Action Movie Trailer," that uses metaphors for the impactful work Contemporary does. Both comps are just that; draft quality pieces that are designed only to get a point across.
Pre-Viewing Notes:
Video #1 (Straight to the Point): This is low-resolution. All of the Text will "pop" more in final version. All images and video will be much more clear and distinct, without so much of a color-wash over them. Images will be centered and focused on the action, and clear to view.
Video #2 (Classic Action Movie Trailer): All scenes will be video scenes - very epic Sci-Fi. We will need to shoot at least one talent against green screen.
1) "Straight to the Point"
2) "Classic Action Movie Trailer"
Click the video below to play
Mason Communications just completed a Short Film for a nationwide Private Investigation Agency. The short film is a rollout for a nationwide campaign to familiarize the Agency with Mass Tort Law Firms across the country. It portrays law firms and their need to find missing claimants and matches the far-reaching Agency search efforts by showing actual search scenarios, including a Private Investigator searching via computer and in a range of landscapes, from forests to urban streets. Click below to Play!
FOR IMMEDIATE RELEASE, January 19, 2021
SAINT LOUIS, MO -- AVA Digital Awards just announced the online video The Magnepan LRS: A Speaker Odyssey as Gold winner of the category “Marketing: Product, Short Form Web Video (under 3 Minutes),” for the 2021 AVA Digital Awards. The short film is a marketing piece produced by St. Louis-based Mason Communications and was selected from several thousand entries across the world.
The video promotes the audiophile speaker manufacturer’s new product, the LRS speaker, in a tribute to Stanley Kubrick’s 2001: A Space Odyssey. The flat dimensions of the speaker were used as a visual parallel to the monolith that appeared in the original film. The Magnepan LRS speaker is approximately 4 feet tall, 16 inches wide and 1 inch thick.
“I am thrilled and humbled by this honor,” said Mason Communications’ founder Joe “Mama” Mason, who wrote and directed this short film. “We had to overcome the issues of not being able to freely shoot during COVID and of significant budgetary restraints, which resulted in a film that had no shooting days, and imagery consisting of stock, 2-D animation, and stills. Working on a piece for such a legendary speaker brand was a personal thrill, and it was great to honor one of my favorite films and classical pieces of music (Also Sprach Zaruthustra).”
Magnepan has manufactured some of the world’s most acclaimed audiophile speakers for over 50 years and is based in White Bear Lake, Minnesota. Mason Communications is a marketing/advertising firm in Saint Louis, Missouri, that specializes in film, video, web and VR.
The video has over 34,000 online YouTube views and can be seen here: https://tinyurl.com/2021winner
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