Mason Communications
Speaker Manufacturer Racks Up HUGE Viral Views
from Video, National Press Accolades.
Pays ZERO for Filming.
| “Definitely the best (video) I've seen from our (high-end audio) industry” | “. . . half-time at Super Bowl quality… I love how silly/fun it is” | “This is great stuff and the psychology behind it is fascinating as well.” |
| — Adrian Low, Audio Excellence, Toronto | — Herb Reichert, Stereophile magazine | — Headfonics.com |
“Fantastic!!! . . . Joe, take a bow.”
Head of Marketing, Magnepan
| Legendary world-class audiophile speaker manufacturer Magnepan, based in the US, needed to make a big splash with its newest speaker offering, the LRS. But budgets were tight due to the pandemic, it's impossible to convey the actual sound a speaker makes via video, and the affordability of a 6-person Film crew was kaput. What to do? |
| Creativity saved the day. Mason Communications devised a concept that required ZERO shoot days, but still told a story that wasn’t graphics or text-based. How? With clever use of manipulated/composited stock video and a narrative that was so strong, people didn’t even notice the “type” of footage used. |
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Click here to watch the Viral Magnepan LRS Video
